Hockey Night in Canada Looks to Second Screen and Pinterest for the 2012 Stanley Cup Playoffs

The 2012 Stanley Cup Playoffs are here. CBC’S Hockey Night in Canada is ramping up the excitement with “second screen” action.

Hockey Night Playoff Pulse promises to be the ultimate second screen experience featuring in-game pools, polls (today’s is the never-ending goaltending controversy in Vancouver) and plays. 

Whether fans are at home, work or out on the town, the Hockey Night Playoff Pulse keeps them connected with updated live pool leader boards showing top scores and rankings and daily playoff poll questions designed to keep the conversation going.

In addition, a Microsoft-sponsored, near-live three-minute highlight package from each game will be available online and on mobile device,s including tablets, with game recaps going to Xbox.

Fans not already watching a live game stream on their iPhone or iPad can gain access to near-live highlights as they happen simply by downloading or updating the Hockey Night in Canada app. 

But Hockey Night in Canada isn’t done with just a enhanced mobile experieince. Jumping on the hot trend, CBC is encouraging fans to pin their favourite playoff party dishes and recipes, locations to watch games with friends, celebrity sightings, or even best playoff outfits and painted faces on Pinterest.

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