Print is alive, but it has a shelf life. And according to one prominent media veteran, that shelf life is about two and a half decades.
Speaking at a conference in Madrid, The Economist CEO Andrew Rashbass acknowledged that, while “print circulation is at record highs … the idea of mass printing of paper in 25 years is odd.”
Andrew suggests that society is “holding on to [print] as long as possible,” which rings true for many. But, he affirms that, eventually, “it will all be digital.”
The CEO also took a jab as news aggregators like Flipboard and Zite, who he describes as “head-on competitors.” Their ability to cherry-pick third-party content can give them an advantage over individual publishers, allowing them to become a more valuable resource to readers while doing minimal work themselves – and not always routing significant traffic back to the original source.