- 4 years ago


Woodbridge-based toy and gaming company Ganz, best known for Webkinz World, has introduced a “game-changing innovation in family-friendly virtual fun.” Ganz has launched Webkinz Friends on Facebook, a teen-targeted version of the interactive online game. Similar to the original game, Webkinz Friends has integrated more social features, taking advantage of the Facebook platform. 

“Webkinz World is a family-friendly brand, and we want fans to enjoy our online world on the platforms they have embraced,” said Howard Ganz, president of Ganz and creator of Webkinz. “In seven years we have seen players grow up with the game. Webkinz Friends on Facebook lets teens and adults enjoy the sharing and caring aspect of Webkinz World in a format that suits them best. We want parents to be able to play on Facebook and send prizes to their children’s Webkinz World accounts. It’s the new face of co-play, where everyone can have fun in their own age-appropriate environments.”

Webkinz Friends is free to play. And, utilizing a cross-platform tool, players of Webkinz Friends can earn virtual prizes that can be sent anonymously to any Webkinz World account online.

“When imagining Webkinz Friends, we looked at the areas of our site that could be fun if shared,” said Creative Director Karl Borst. “Live in a loft surrounded by cupcake trees or park mobile homes beside a mansion! Visit your friends’ Kinzville and comment on their Facebook page.”

Ganz has also extended the co-play experience with Webkinz arcade-style mobile applications for the iPad, iPhone and iPod touch. There are now multiple Webkinz iOS games, including Polar Plunge, Goober’s Lab, and the newest, Cloud Corral. Next? Webkinz Friends for the iPad, bringing this Kinzville game to all ages of Webkinz fans.