CEFRIO this week published the results of the study NETendances 2011, which addresses the use of computing devices, Internet, social media and online transactions by five generations of Quebecers with a focus on the most avid tech users: Generations X and Y.
As part of the Intracom conference that was recently launched by the Réseau Action TI in Montreal, the Centre francophone d’informatisation des organizations, a liaison and transfer organization in the field of information technology, has presented an overview of the use of ICT by five generations of Quebecers 18 and older in 2011. These data come from surveys conducted by Leger Marketing.
GENERATION Y (18 to 34)
There are 1,807,675 adults in Quebec born between 1977 and 1993, 96% use the Internet regularly (93.3%) or occasionally (2.7%). The average hours spent on Internet per week is 20 hours: 9.1 hours at home, 8.6 hours at work or school and 2.3 hours from a mobile phone. In 2010, adults of this generation had spent an average of 21.2 hours per week on the Internet.
According to the survey, 91.6% of Quebecers Generation Y in 2011 owned a computer, 74.9% a router, 67.3% a high definition TV, and 60.5% a smartpone.
The study notes that 47.2% had used the Internet as a primary source of information for news or current affairs in 2011, up 25% from 2009. Above all, the social networks that have been most privileged as a source of information by 18.2% of online Gen Y.
The study indicates by the CEFRIO that 93% of Internet users of Gen Y have viewed a form of content in social media at least once a month in 2011. 84.1% would have interacted with other Internet users, 79% would have managed a profile, 66.5% would have relayed the information and 64.6% would be created content. Generation Y not only was one that had the highest proportions of performers of these practices in social media among all generations, but they would have also had the highest average hours per week at 7.2.
In terms of online transactions, 67.9% of online Gen Y has bought at least one product or service in 2011. 52% of shoppers would be buying music, or movies, 50.2% of tickets for shows, movies and entertainment and 39.2% of travel, accommodation and holiday packages. This generation would be one that would have had the greatest proportion of online buyers of video games, toys and games among the five generations in the study, 35.8%.
36.8% of adults of this generation have made purchases online each month and have spent an average of $289.40 per month, or a lesser amount than the average online shoppers Quebec in 2011. Furthermore, 72.7% of Internet Generation Y has made online banking in 2011.
GENERATION X (35 to 44)
There are 1,045,325 Generation Xers in Quebec (born between 1967 and 1976). 94.6% use the Internet regularly (91%) or occasionally (3.6%). The average weekly hours devoted to the Internet is 14.7 hours: 8.2 at home, 5.3 at work or school and 1.2 hours from a mobile phone. In 2010, adults of this generation had spent an average of 18.5 hours per week on the Internet.
The survey indicates that 91% of Quebecers of Generation Y in 2011 owned a computer, 70.2% a router, 66.8% a mobile phone, and 9.1% an electronic tablet. 41.5% of Generation X Internet users have used the Internet as a primary source of information for news or current affairs in 2011, or 27.2% more than in in 2009. Websites that have been most privileged as a source of information among users of this generation, or by 24.4% of Internet users.
The study indicates that 70.7% of Internet users of Gen X have viewed a form of content in social media at least once a month in 2011. 59.7% would have interacted with other Internet users, 54.3% would have managed a profile, 39.2% would have relayed the information and 33.9% would be created content. Users of this generation would have spent 6.1 hours a week to social media.
In terms of online transactions, 78.7% of online Gen Y has bought at least one product or service in 2011. 53.6% of shoppers would have purchased tickets for shows, movies and entertainment, 47.7% of music or movies and 40.6% of clothes, shoes, jewelry and accessories.
35.2% of adults of this generation have made purchases every month and have spent an average of $376.60. Finally, 73.5% of online Gen Y has conducted online banking in 2011.