“Until now, macProVideo.com has been the place ‘Where Mac Users Learn.’ With the acquisition of AskVideo.com, we have purchased a great brand with over eight years of experience in online training. AskVideo will become our primary portal for bringing our trademarked NonLinear Educating System to the larger world of Windows PC users,” explains founder and CEO Martin Sitter.
MacProVideo was founded in in Vancouver in February of 2005 to produce and distribute online training for Apple software applications like Final Cut Pro, iMovie, and GarageBand. The site now covers more than 40 apps, including the Adobe Creative Suite and Microsoft Office, with 1,200 hours of tutorials spread across 22,000 videos.
The company’s NonLinear Educating System features HD tutorial videos that play in web browsers, on desktops, and on iOS devices. There are also search features to find topics of interest, as well as tools for bookmarking videos, taking notes, and progress tracking that displays the viewer’s progress through each online course.
MacProVideo also hopes the acquisition helps grow its corporate and education clientelle.
“We are particularly excited about the potential AskVideo has for the wider corporate and educational markets,” says Martin. “Our full-featured site licensing system is not only cost-effective, but also provides teachers and administrators with full analytics so they can see what their students and staff are watching, and when they watched it. With our excellent support for iOS, students and staff can watch titles on their iPad or iPhone while commuting, at lunch, or any other time that’s convenient. This is true NonLinear Educating.”