Netflix has a rough last year or two, with a few major gaffes (remember Quikster?) leading to same major subscriber bloodshed. And the company’s stock recovery—after falling from $300 to $60 in 2011, shares surged to $130 this spring—fell short, dropping to a two-year low of $53.
But don’t count the video streaming service out yet. While its US numbers lost their lustre and the company’s leadership has mishandled a few situations, there are still millions of users around the world eager to access the Netflix library.
Case in point: the United Kingdom. Netflix launched in the UK and Ireland seven months ago and today the company announced that it already has one million subscribers there—its fastest international run to the million mark ever.
DON’T MISS: Netflix reaches one million subscribers in Canada.
“This membership milestone is evidence that Netflix has rapidly gained popularity in the UK and Ireland,” said Netflix chief executive officer Reed Hastings (rather obviously). “Our British and Irish members clearly enjoy the ability to instantly watch a large variety of TV shows and films streaming from Netflix on their favourite devices whenever they want.”
Netflix now has more than 27 million streaming members worldwide.