- 3 years ago

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Reed Hastings, the chief executive officer of Netflix, is not known for taking jabs at competitors. But this week he swung at Amazon, whose Prime service recently added a video streaming component similar to Netflix’s.

In an interview with the Wall Street Journal, Reed described Amazon’s product as “a confusing mess.”

“In the US, our content budget is about three times [Amazon’s], and we’ve got about three times more content,” he explained. “And what our customers tell us is they want Netflix to have more content, not to have two-thirds less at a lower price. That’s not that interesting a proposition for them.”

He continues:

[Amazon has Prime] and it’s really about low-cost shipping, but why is video in there? It’s kind of a confusing mess.

We can do a better user experience on video because it’s our only business. The way we do algorithms to choose which content is shown to you is much better than Amazon’s, much better than Hulu’s. They’ve got talented teams, but they’re doing a lot of other things and we’re focused on this one area.

Of course, Canadians will side with Netflix because Amazon doesn’t offer Prime in Canada yet. In fact, we can’t even buy the Kindle Fire tablet from Amazon’s Canadian site and it’s been out since last year.