Yesteray, Facebook revealed that it has reached one billion active users, among other milestones. That’s a lot of users.
With a billion users, this multi-billion-dollar social network is as big as they get—but it couldn’t have gotten this far without developers building on the company’s platform.
Knowing this, Facebook took the time to highlight a select few, showing off how they’re making a difference. Among the five highlighted, one was a Canadian startup by the name of Fundrazr.
We’ve been talking about this Vancouver-based startup since 2009 when they launched at TechCrunch 50 DemoPit. Now Facebook is praising them for being “particularly innovative” in their use of Open Graph.
“FundRazr is a social fundraising app that helps people collect funds for cause-related campaigns,” Facebook says of the Canadian company. “Fundrazr launched its Open Graph website integration with Comment, Donation and Milestone actions. The Comments action resulted in a six-fold increase in referral traffic to the app. Fundrazr later added the built-in Like action, which led to a 30X increase in total referrals and a 60X increase in story impressions.”