Kitchener-based Vidyard, a video marketing platform for business, has secured $6 million in Series A financing from a group of investors led by Omers Ventures.
The cash will allow Vidyard to continue growing as they respond to marketer’s demands for powerful, actionable data for their video content. Also joining the round is iNovia Capital, SoftTech VC and Jill Rowley.
“This deal comes on the tail of significant momentum as we continue to develop the ‘video marketing platform’ category,” said Michael Litt, founder and CEO of Vidyard. “We are now poised to grow our market leadership via world-class product integrations and a continued focus on enhancing the features that our marketers crave.”
Vidyard helps marketers drive results with video content. Customers can add video to their websites in minutes, get real-time analytics, syndicate video to social networks and YouTube, create calls to action, optimize search engine hits, capture leads, and brand their player skins all from one place.
By breaking open the “black box” of video with their industry-crushing analytics and built in marketing tools, the company says they’re “transforming how companies use video content” to grow their businesses.
The well-timed funding comes after a few notable integration partnership arrangements with leading marketing software platforms, Eloqua and HubSpot.
“Vidyard’s simple brilliance addresses a clear and significant need in a rapidly growing market. Michael Litt and Devon Galloway, Vidyard’s founders, took the initiative to develop a valuable and easy-to-use solution for a challenge they faced every day in their own businesses,” said Derek Smyth, managing director of Omers.