54% of Canadian parents with children 12 years and under wish it were easier to entertain their family during the summer months, according to a recent survey conducted by Ipsos Reid on behalf of Netflix.
Those parents will be pleased by the launch of Netflix Families, a new destination “designed to meet family’s summer entertainment needs.” According to Netflix, parents will find rows filled with trusted recommendations of popular family TV shows and movies, information on the best ways to stream, and videos about how other families use Netflix. Accessible from any computer or tablet, the Families page is available for both members and non-members, the video streaming company says.
According to the survey, it’s most difficult for parents to fill the summer entertainment gap on rainy days (53%), road trips (45%) and when it’s too hot outside (45%). Netflix suggests television shows and movies as the solution to all three.
“We see increases in family and kids content viewing hours during summer so we know Netflix is a great solution for entertaining families this time of year,” says Ted Sarandos, Chief Content Officer at Netflix. “With the Netflix Families page, we’ve used our proprietary algorithm to create lists we think families will love. In the ‘Are We There Yet’ list we’ve picked TV shows and movies ideal for watching on your tablet in the airport and the ‘TV for Curious Kids’ lists have shows that will help keep kids’ minds active during the summer months.”