- 3 years ago

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The world’s largest social network is adding a video feature to Instagram, the company announced today.

Facebook, which acquired Instagram for $1 billion last year, will allow Instagram users to record and share 15-second clips. Users will also be able to add filters to the videos.

Quoth Instagram:

When you go to take a photo on Instagram, you’ll now see a movie camera icon. Tap it to enter video mode, where you can take up to fifteen seconds of video through the Instagram camera. You’ll also find that we’ve added thirteen filters built specifically for video so you can keep sharing beautiful content on Instagram. When you post a video, you’ll also be able to select your favorite scene from what you’ve recorded as your cover image so your videos are beautiful even when they’re not playing.

“Over the past two and a half years, Instagram has become a community where you can capture and share the world’s moments simply and beautifully. Some moments, however, need more than a static image to come to life,” says cofounder Kevin Systrom. “Until now these stories have been missing from Instagram.”

The photo system isn’t changing at all, Systrom added. “We’re still committed to making sure you have control over all of your content,” he said.

Twitter recently acquired Vine, which offers a similar feature by allowing users to create and share six-second video clips.