Maple Leaf Sports & Entertainment announced today that Waterloo’s BlackBerry is now the “official mobile computing partner” of the Toronto Maple Leafs (NHL), the Toronto Raptors (NBA,) and the Toronto Marlies (AHL).
Through the marketing relationship, the MLSE says that the BlackBerry brand “will be featured prominently in and around Air Canada Centre,” and BlackBerry will collaborate with the sports organization to develop “a range of new platforms that will enable teams to connect with fans by sharing information and updates.” BlackBerry 10 will also launch mobile fan apps and a related BBM Channel.
“We are thrilled to be partnering with BlackBerry and this announcement means exciting things are in store for BlackBerry customers and Maple Leafs and Raptors fans everywhere,” says David Hopkinson, senior vice-president, global partnerships and marketing for MLSE. “We look forward to bringing unprecedented access and some amazing experiences to our fans through this partnership over the next several years.”
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“BlackBerry and MLSE share some key values: passion, determination and leadership,” added Andrew MacLeod, managing director for Canada at BlackBerry. “Together with MLSE and fans across the country, we are celebrating the spirit of ambition through excellence in Canadian sports, and we are honoured to stand behind some of the nation’s favourite sports teams that display the indomitable spirit the BlackBerry brand represents.”