Montreal-based WhatsNexx, a provider of cross-channel marketing automation software, this week raised its second round venture capital financing in the amount of $2.33 million.
The financing round was led by BDC Venture Capital and GO Capital LP. Other participants included Feldman Advisors, WhatsNexx Chairman Alan Shuster, and existing investors.
“WhatsNexx is a uniquely positioned marketing integration platform,” says Alain Paquin, founder of WhatsNexx. “The power behind our technology and our unique agile methodology helps marketers better target campaigns and reduce costs while developing, integrating and optimizing multi-channel marketing programs.”
“We have a unique opportunity to redefine marketing technology and integration of marketing platforms, and this new investment will help us accelerate our growth through increased sales and marketing efforts into new markets and new verticals where we have proven the need for what we are delivering,” he added.
WhatsNexx says it use the new money to “do some restructuring of the executive team to better focus specific efforts.”
“WhatsNexx has established itself as a game changer for the integration of marketing platforms and the execution of marketing campaigns by marketers and agencies,” says Réjean Asselin, Partner with BDC Venture Capital’s GO Capital Fund. “We are always excited about finding and supporting the next generation of Canadian companies who are well positioned to become global leaders in proven technology sectors.”