Facebook has appointed Jordan Banks to lead its Global Vertical Strategy team, which will be comprised of senior leaders from Facebook Canada.
The Canadian businessman will lead Facebook’s monetization efforts globally across all industry verticals, in addition to continuing in his current role as Managing Director of Facebook Canada, which is based in Toronto.
In his new role, Banks will develop and lead integrated vertical strategies and continue to drive Facebook’s efforts in providing solutions-based offerings to major brands around the world, according to the social network.
“Jordan has effectively led our Canadian operations since 2010, guiding his team to a demonstrated history of success in providing tailored business solutions to key Canadian marketers and brands. I’m thrilled that in addition to continuing to lead the Facebook Canada business, Jordan will also take on an expanded responsibility as Global Head of Vertical Strategy,” says Carolyn Everson, Vice President, Global Marketing Solutions, who Banks will report to. “In this new position, Jordan will lead the global team responsible for identifying and developing strategies and initiatives focused on transforming businesses in our key industry categories across the world.”
In a recent survey by Ad Age and RBC Capital Markets, 74% of marketers now say their budgets include spend on Facebook ads.