- 2 years ago


Kitchener’s Vidyard announced today that it has launched Vidyard for Salesforce, empowering businesses to connect with customers, partners and employees in entirely new ways using video.

According to the announcement this is the very first video product integration into anyCRM program and is the biggest thing to happen to B2B video since YouTube.

Adding a video layer to the Salesforce experience, Vidyard gives organizations a simple interface to upload and share videos with internal teams, contacts and leads. Individual viewing history can be tracked right within Salesforce, making targeted conversations with sales prospects easier than ever. Vidyard for Salesforce also provides a secure platform for uploading and sharing videos within Salesforce Chatter.

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“At Vidyard, we believe that video assets are the most powerful sales tool, but never before has it been possible to integrate video into the sales process through the cloud. We’ve been working across the marketing organization since the beginning, making it possible for demand generation, content, e-mail and social teams to incorporate video effectively into their campaigns. Now we’ve enabled the sales organization. It’s now possible to turn viewers into customers,” said Michael Litt, CEO and Co-Founder of Vidyard.

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For the first time, video views and engagement data will be pushed directly into Salesforce, giving insight into which videos are being watched, by whom, and for how long.

When reaching out to a prospect, a sales rep now has incredible context as to what someone is interested in and what to discuss during an initial meeting. In addition, Vidyard has added a secure video layer to Chatter opening the doors to the most engaging form of content. With the Vidyard application, video can now be used in Chatter for sales, marketing, internal communications and training. 

Vidyard for Salesforce is available for download on the AppExchange and the company is currently hiring Software Engineers in Kitchener.