Today Starbucks Coffee Canada is taking eGifting to the next level with the Canadian launch of “Tweet-a-Coffee” – the first Twitter gifting program of its kind in Canada and the newest way for Canadians to instantly share the gift of Starbucks in 140 characters or less.
“Starbucks is a gathering place that creates moments of connection between people every day. Tweet-a-coffee is a brand new way for our customers to connect with friends and followers and share the gift of Starbucks instantly,” says Richard Burjaw, vice-president Starbucks Coffee Canada. “Whether it’s to say #thank you, #congratulations or simply #justbecause we’re thrilled to enable the ability for customers to spread some kindness.”
Starting today, registered Starbucks account customers across Canada can now send a $5.00 Starbucks Card eGift through Twitter by following a few simple steps:
- Visit www.starbucks.ca/tweetacoffee to get started and to link your Starbucks account and your Twitter account
- Follow the instructions to send a Tweet to @tweetacoffee and to the gift recipient’s Twitter handle
- The recipient will receive a link on Twitter with details on how to claim their $5 eGift.
- You can send more eGifts directly on Twitter by sending a Tweet using @tweetacoffee
“We’re excited for Starbucks to bring this program to Canada,” says Kirstine Stewart, head of Twitter Canada. “Shared experiences, be they a television show, a sporting event, or a thoughtful gift, are at the heart of the Twitter experience and to what it means to be a modern brand.”
To participate, customers will need to set up a Starbucks.ca account and a Twitter account if they don’t already have one.