Mobile devices are quickly becoming the primary means of email communication, according to new research.
Email marketing technology provider Movable Ink’s US Consumer Device Preference Report: Q4 2013 suggests that 65% of emails were opened on a smartphone or tablet in the fourth quarter of last year, up from 61% in the previous quarter. Meanwhile, desktop opens slowed to a new low of 35%, down from 39% in the previous quarter.
According to the data, iPhone users spent the most time viewing emails: 38% of iPhone users spent 15 seconds or more viewing each message; Android smartphone users came in at a close second, with 35% spending 15 seconds or more viewing an email.
Not surprisingly, tablet popularity continues to grow. Over 16% of emails were opened on a tablet, up from 15% in Q3 2013.
Overall, Apple devices dominate email opens, accounting for 50% of all opens, compared with just 14% for Android devices.