To celebrate the launch of their company’s namesake deficiency management platform, Kitchener’s Bridgit visited construction sites throughout downtown Toronto today delivering a free pizza lunch to on-site teams.
Female staff in branded hard-hats hit various locations throughout downtown Toronto including King & Spadina, the Waterfront, and the Liberty Village area.
The experiential launch strategy should get the Accelerator Graduate of the Year finalist some needed attention in the old-school construction industry.
“In order to develop software that people actually wanted to use on construction sites, we needed to get to know our users extremely well.”
Bridgit’s co-founders spent the better half of 2013 conducting extensive research on construction sites across Ontario, speaking with site supervisors and project managers and integrating their feedback throughout the entire process.