- 2 years ago

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To celebrate the launch of their company’s namesake deficiency management platform, Kitchener’s Bridgit visited construction sites throughout downtown Toronto today delivering a free pizza lunch to on-site teams.

Female staff in branded hard-hats hit various locations throughout downtown Toronto including King & Spadina, the Waterfront, and the Liberty Village area.

The experiential launch strategy should get the Accelerator Graduate of the Year finalist some needed attention in the old-school construction industry.

“In order to develop software that people actually wanted to use on construction sites, we needed to get to know our users extremely well.”

SEE ALSO: 2013 Canadian Startup Awards Nominee Bridgit Appifies Constructive Criticism

Bridgit’s co-founders spent the better half of 2013 conducting extensive research on construction sites across Ontario, speaking with site supervisors and project managers and integrating their feedback throughout the entire process.