Men are moving in droves to shop online and via their smartphones with lots of new online brands such as Montreal’s Frank & Oak—but there is a sore lack of stores offering a curated styling experience across multiple brands with a single cart.
Dash Hudson is a new mobile store that aims to change the way men shop and approach their personal style. Launching today, the Atlantic Canadian-born app uses personal stylists who assess customer preferences and build modern, flexible wardrobes with selections from several different retailers.
With Dash Hudson, customers provide details about their lifestyle and then connect with their preferred Style Editor, who they select from a database of experienced stylists who come from top fashion publications, retail, fashion colleges and university campuses. The Style Editors recommend products based on client needs, budget and lifestyle, and create looks around products they like. Customers easily purchase any of these items directly through the mobile application, anytime, anywhere.
Male shoppers are looking for personalized advice and they want efficiency in the purchase process, according to Dash Hudson. 85% of men prefer to shop online and nearly 50% of men 18-24 purchase fashion on their smartphone. There is a fundamental market shift underway; purchases of apparel via smartphone are increasing rapidly this demographic.
Dash Hudson was founded by two Halifax entrepreneurs, Thomas Rankin and Tomek Niewiarowski.
“Guys have become just as style-conscious as women but don’t want to spend the time shopping and are often looking for validation before making purchase decisions,” says Rankin, the CEO. “We eliminate the uncertainty that guys face when trying to figure out what looks good on them, and make it incredibly easy to purchase what they need, at a great price.”
Dash Hudson is a free download for Android or iOS.