At a glance, Vancouver-based Mobio INsider seems to be another social media platform occupied by celebrities. But it is the business model that separates it from the likes of Twitter, Facebook and Instagram—because Mobio INsider believes that the content produced on social media deserves to be monetized.
As we all get sucked deeper and deeper into the black hole of the Internet, communication is becoming more diluted. The problem is not that people aren’t talking to each other. Those with thought-provoking ideas don’t really know who their true audiences are—and people who have questions didn’t know whom to ask.
While Mobio INsider is not a private “ask me anything” message thread, it does something that many other social media platforms don’t, and that is connecting those who have questions with those who know the answers.
“We want to help [influencers] make better content,” explains Mark Binns, CEO of Mobio INsider, to Techvibes. “If they make better content it will be consumed more, shared more, etc. It will also help them make more money. The way to make better content is to involve their fans and their followers in the process.”
Mobio INsider enables the audience to ask and then choose which questions they want the influencers to answer by the process of up-voting (likes). The influencers will see the high demand, and take the opportunity to connect with their fans and followers.
But here is the attractiveness of Mobio INsider: anybody can become an influencer and anybody can be paid for sharing ideas and content.
“There is no reason why a beauty-blogger with 20,000 followers on Twitter—that really pay attention to what she says—can’t use Mobio and get paid,” said Binns. “The time of paid social media for influencers is here.”
For those who have answered a question on Quora brilliantly or have offered incredible insight on Reddit will know that points and karma doesn’t really feel the same as money. Volunteer-work is rewarding, no doubt, but the value of compensation is something we all deserve, especially when our efforts are capable of changing someone else’s life for the better.
“If you sign up with the Get Paid Program, you are not obligated to post anything, but it is an opportunity for you to make money,” said Binns. “The more you post on Mobio, the more advertisements you can show in general.”
Mobio INsider functions with integrated ads that followers and fans will view prior to receiving the influencer’s response, not unlike those videos you watch before YouTube videos play. In addition, Mobio INsider also have banner ads that are positioned as unobtrusively as those seen on Facebook and Twitter. But it’s the fact that the content developers are receiving a portion of the funds that makes it worthwhile.
Today, audiences don’t asks generic questions and busy influencers don’t have time to sift through their Twitter to find the best ones to answer. The demand is not only for smart and astute content, but also for a simple way of recognizing followers’ needs and getting the most out of their time.
“This is now possible, people should be getting paid for their content and having better relationships with their fans,” said Binns. “It’s really working and this is quite exciting for us.”