Vancouver’s Allocadia announced today that it has closed a $7 million Series A round led by Altos Ventures and iNovia.
Additional investors include Illuminate Ventures, as well as current investor Beehive Holdings, Zynga CEO Don Mattrick and former Pivotal Corporation co-founder and CEO Norm Francis, who also participated in the company’s $1 million seed round in January 2013.
The marketing performance management startup was founded by twin sisters Kristine Steuart and Katherine Berry in 2010.
Allocadia plans to use the additional funding to invest in sales, marketing and product innovation to fuel its current growth. They are currently looking for a Senior Java Developer on the Techvibes Job Board.