- 2 years ago


Vancouver’s Allocadia announced today that it has closed a $7 million Series A round led by Altos Ventures and iNovia.

Additional investors include Illuminate Ventures, as well as current investor Beehive Holdings, Zynga CEO Don Mattrick and former Pivotal Corporation co-founder and CEO Norm Francis, who also participated in the company’s $1 million seed round in January 2013.

The marketing performance management startup was founded by twin sisters Kristine Steuart and Katherine Berry in 2010.

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Allocadia plans to use the additional funding to invest in sales, marketing and product innovation to fuel its current growth. They are currently looking for a Senior Java Developer on the Techvibes Job Board.