The goal was to raise $10 and create a few laughs, but so far Zack Danger Brown has raised more than $46,000 on Kickstarter so that he can make potato salad.
After hearing about Brown’s campaign, the Jack Astor’s marketing team got an idea. The Canadian chain restaurant has offered to fly Brown to one of their 39 kitchens in Canada to collaborate with Jack Astor’s executive chef to create “the best potato salad ever” to serve while hosting Canada’s first Potato Salad Party. The restaurant also offered to donate all profits from sales of Brown’s potato salad to a charity of his choice.
“Canadians love potato salad, and we think our restaurants have an irreverent sense of humour, just like Zack,” said Somer Mullins, Jack Astor’s marketing manager. “It seems like a perfect collaboration and we’re hoping Zack will take us up on our offer.”
Jack Astor’s has been in contact with Brown via his Kickstarter campaign page and Twitter about next steps to bring Brown and his potato salad to Canada once the campaign closes on August 2. Though details are not confirmed yet, the Jack’s team “is hopeful they will host Canada’s first Potato Salad Party in the coming weeks.”