Sunday’s World Cup Final Broke Activity Records on Facebook

Facebook’s data team looked at the volume of global conversation around the final match between Germany and Argentina on Sunday and found the World Cup finals match was the biggest sporting event in Facebook history.

Globally, 88 million people had more than 280 million Facebook interactions related to the match, including more than one million people in Canada, seven million in Argentina, and five million in Germany. But despite the match being between Germany and Argentina, the US remained the most active on Facebook talking about the game.

The most-talked-about player for the Germany team was Mario Götze, followed by Thomas Müller and Miroslav Klose. For Argentina, Lionel Messi drew the most buzz, followed by Javier Mascherano and Gonzalo Higuaín.

The now-second-highest level of Facebook conversation for any single sporting event in history is the Super Bowl XLVII in February 2013 with 245 million interactions.


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