Pinterest is entering the e-commerce space and it’s using Ottawa’s Shopify to do it.
The popular social network, whose visual interface lends itself to product showcasing, has reached an agreement with Canadian e-commerce platform Shopify. The agreement will see eligible Shopify possess “rich pins,” which will make it “easier for Pinners to discover things they like and purchase from those stores directly,” according to Pinterest.
Pins that come from Shopify sites will automatically include extra details like price and availability right on the Pin, according to the Canadian company.
“Many of our 100,000+ stores are makers and creators that sell unique products, so traditional online advertising methods may not always be as effective,” said Harley Finkelstein, Shopify’s Chief Platform Officer. “This is why a discovery channel like Pinterest is an essential tool for driving visibility, traffic and revenue.”
Shopify has promoted the practicality of Pinterest for e-commerce stores long before this deal in a 2012 blog post.