BlackBerry Appoints Marty Beard as COO

BlackBerry this week announced that it has named Marty Beard as Chief Operating Officer.

As the new COO, Marty is responsible for cross-functional organizations, including marketing, BlackBerry 10 app development, and quality, according to the Waterloo-based smartphone maker. Marty is also responsible for instituting best practices and processes, the Canadian company says.

“BlackBerry continues to attract top talent to the company,” said CEO John Chen. “Marty brings extensive experience in operations, marketing and serving customers through the best technologies and processes available.”

Most recently, Beard was chairman and CEO of LiveOps, a provider of cloud applications for customer service. Prior to joining LiveOps, Beard was president of Sybase 365, a mobile messaging and mobile commerce services unit. Prior to Sybase, Beard worked at Oracle as vice president of Oracle Online, its e-commerce service unit.

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