Today, BuildDirect Technologies announced the appointment of Tal Ball as its first chief technology officer.
As CTO, Ball will lead the company in “creating and leveraging highly innovative technology to accelerate BuildDirect on its path to creating a smarter, simpler and more empowered home improvement industry,” according to the Vancouver-based company.
“Tal joins BuildDirect at an important time in the company’s growth strategy,” says Jeff Booth, BuildDirect’s CEO. “His technology leadership will help us build towards our platform vision that will completely change how consumers and manufacturers around the globe interact in the home improvement industry and as a result, deliver a sense of accomplishment and the empowerment of choice. Both of which are rooted in our technology.”
Ball brings what the Canadian company describes as “a unique mix of experience” spanning over 25 years in a variety of technology-driven roles. He joins BuildDirect from Gracenote, where he was senior vice president of products for technology and content.
“I love building great companies and highly innovative technology,” says Ball. “And I’m struck by the opportunity at BuildDirect to focus on what I love most, combined with working alongside great people focused on a technology-based solution and an experience the world has yet to see.”
Dan Brodie, BuildDirect’s former vice president of technology, will remain part of the company’s executive team as vice president of product management, where BuildDirect says he will build a new department focused on defining and executing on BuildDirect’s platform vision.