- 2 years ago


BlackBerry just lost a big enterprise customer to Apple.

Ford Motor Co. has decided to deploy iPhones for corporate use worldwide, which means well over 3,000 BlackBerry’s will be replaced by Apple smartphones. iPhones will also replace 6,000 flip phones.

The transition is subsantial enough that Ford is hiring a “Mobile Productivity Portfolio Analyst” whose role will be to oversee the “global deployment of corporate iPhones.”

Interestingly, while employees will be running iOS devices, Ford’s vehicles will be using QNX technology, which replaced Microsoft software. QNX is owned by BlackBerry.

“Enterprises should think twice about relying on any solution built on the foundation of a consumer technology that lacks the proven security benefits that BlackBerry has always delivered,” Adam Emery, a BlackBerry spokesman, said in an e-mailed statement to Bloomberg in respone of Ford’s decision.

Ford has 180,000 employees globally.