Proximity-based networking app Reach has been selected to launch in alpha with the assistance of prescriptive mobile marketing technology firm Gallop Labs.
Toronto-based Reach was selected as one of six startups from over 100 applicants worldwide that bid to work with Gallop Labs in utilizing the developer’s growth science technology for apps.
Gallop was developed to help consumers build a better workflow that utilizes data, machine learning and automated algorithmic optimization,” says Reach’s co-founder Karl Pawlowicz. “We are very honored and excited to be a part of what is building up to possibly be the next big tech story out of Toronto.”
“Reach’s commitment to data driven decision making through a focus on measurement and user understanding makes them a perfect match for Gallop’s intelligence engine to get more out of each ad dollar while offering deep customer intelligence,” says Naeem Lakhani, Co-Founder and Head of Data Science at Gallop Labs.
Gallop, winner of the Facebook Innovation Award for Mobile App Solutions, was just funded with $2 million to help mobile publishers find and monetize valuable users. Gallop Labs is also a finalist in the Startup of the Year category of Techvibes’ 2014 awards.
Reach will apply Gallop’s analytics to their platform to better Reach’s ability to target the most ideal audience for its advertising in order to achieve the highest return possible on ad spending. Reach will also utilize Gallop’s predictive analytics to analyze behavioral and scientific data related to Reach’s users.new app features for our users.”
Reach has released a promo video detailing the app’s features here.