500px announced today a partnership with Shestock to “diversify the stereotypical use of female images in stock photography.”
According to the Toronto-based company, the collaboration opens up expanded visibility for Shestock’s unique portrayal of women in everyday life. Shestock is a women-centric foundation that aims to help equalize the representation of females in the photography industry.
“500px opens up new doors for the best talent across all photography segments,” said Evgeny Tchebotarev of 500px. “Female-centric images and women photographers previously have been under-represented in the creative world.”
With the new partnership 500px and Shestock are bringing 130 new female photographers to the 500px community. The Shestock images in the 500px library include top photographers such as Diana Mulvihill, Barbara Peacock and Leah Fasten.
“Partnering with Shestock enables us to introduce authentic images of women that represent real life to the 50 million users in the 500px community,” Tchebotarev added.
“The combination of the strong female-centric images from Shestock photographers with the engaged 500px community will help break down gender barriers across the photography, advertising and marketing industry,” said Karen Beard, Shestock founder.
Founded in 2009, 500px has raised over $10 million in funding with offices in San Francisco and Toronto.