Wattpad has launched After Dark, a free app that offers a curated reading experience for mature romance fans.
Fueled by the popularity of Fifty Shades of Grey, the company’s “passion project” saw more than 8,000 downloads during its first week. Romance is one of the most popular categories on Wattpad, according to the Canadian company.
After Dark gives readers instant access to thousands of romance stories written by bestselling authors and popular Wattpad writers. The dedicated experience uses content-specific channels such as LGBTQ, Urban, and Fanfiction to connect readers to relevant stories. Readers can comment and vote on After Dark stories just like on Wattpad.
“On the heels of the release of Fifty Shades of Grey, interest in mature stories has spiked,” said Melissa Shapiro, Wattpad’s head of global marketing. “With After Dark, adult romance readers now have a beautiful app where they can find all the steamiest stories from Wattpad.”
After Dark is available in the App Store for people over 17 years old.