Pressly has raised $2.1 million.
The round was led by Gibraltar Ventures. Existing investors iNovia Capital and Omers Ventures also participated.
Jeff Brenner, CEO of the Toronto startup, says the funding will enable his company to “fully capitalize on providing brands with high performance content management tools that forge tailored and deeper customer relationships.”
Pressly’s turnkey software platform provides marketers with content aggregation and curation capabilities, integration with marketing automation platforms, and analytics within a single hub.
“The Pressly platform was designed with the job of the marketer top of mind,” says Jason Zan of Gibraltar Ventures. “It empowers brands to efficiently handpick the content their customers are looking for, maximize audience engagement, and convert visitors to buyers more reliably.”
The Canadian company was cofounded in 2011 by Jeff Brenner and Peter Kieltyka.