Mattresses are expensive. It’s one of those sad facts of life that most people accept and part of the reason why mattress shopping is so dreaded. But with the Internet leveling the playing field for retailers and consumers, it seems inevitable that mattresses would eventually become part of the range of products available cheaper online.
In this case, the company that’s leading the trend in Canada is Endy Sleep, an online mattress company co-founded by Toronto-based Mike Gettis and Rajen Ruparell. Endy Sleep sells high-quality mattresses at cheap prices – between a twin to a king bed, the prices range between $650 and $850, and Gettis promises a mattress that is just as a comfortable as a brand name Tempur-pedic, which can go up to $3,000 at a mattress shop.
“It’s about eliminating the middle man. What often happens is that they have a factory, the factory sells at double the price, and then retailers can sometimes sell at triple the price,” Gettis says. “By having an online shop, we eliminate the retail game a bit where they like to add a little bit of margin in there, and we still get the same product.”
Though they just launched the website near the beginning of March, they already boast more than $500,000 in sales. The mattress, co-designed by Gettis thanks to his engineering background, is made from materials that are 95 per cent made in Canada – their cover is made in Montreal, their foam top layer is made in Northern Toronto and everything is assembled in west Toronto, with free shipping to the United States and Canada.
“The main challenge was just in sharing that we have the best product possible while keeping these costs at a reasonable level,” Gettis says. “I think that’s why we went for a made-in-Canada approach, because the currency was such a big thing.”
Once customers actually receive the mattress, they can easily take it out of the box as the mattress is compact and expands after a short amount of time. They can return the mattresses at no cost after 100 days if they aren’t happy with the product, and all the beds come with a 10-year warranty. At the same time, Endy Sleep adopts a one-for-one business model; with every Endy Sleep mattress delivered, the company donates a bednet to a malaria-stricken-areas in Africa through a United Nations Foundation, Nothing But Nets.