FameBit has acquired short-form video marketing agency Refame.
The Canadian-born company, which operates a self-service marketplace that enables brands to collaborate directly with YouTube influencers, will absorb Refame’s network of short-form content creators across Vine, Snapchat, and Instagram.
FameBit also noted that it is on track to reach one billion subscribers by the end of 2015.
“This is a defining moment for FameBit, ” said David Kierzkowski, co-founder and CEO of FameBit. “We see Refame as a natural addition to the long-form content our influencers are currently creating and we are excited to incorporate it into our platform.”
Founded in 2014 and a graduate of Extreme Startups (now HIGHLINE), FameBit is now based in Santa Monica after being selected by 500 Startups.
“By expanding our reach to content marketers on Snapchat, Vine and Instagram, we’re giving brands the opportunity to speak to audiences across other creative platforms in ways that are most impactful and appropriate for each one of those platforms,” Kierzkowski noted.