Seevibes, a provider of smart data targeting for efficient social media advertising, announced this week the launch of its Tailored Audience Builder, a solution that combines targeting with a large audience for Twitter Ads campaigns.
By analyzing billions of data points collected over the past four years, the Tailored Audience Builder allows marketers to build customized and efficient audiences within seconds.
“With the Tailored Audience Builder, we offer advertisers a way to reach a highly targeted and engaged audience with a larger reach and lower cost per acquisition – for true mastery of ROI,” says Émilie Proyart, Managing Director for Seevibes in Europe.
Seevibes’ mission is to help the top brands and media agencies target the most engaged profiles and build tailored audiences to improve Twitter Ads campaign performance. Customers of the Canadian startup include Nespresso, Yellow Pages, and Frank & Oak.
Seevibes was launched in 2011.