SoapBox Raises $3 Million Seed Round to Strengthen Workforces

SoapBox, an enterprise SaaS company, has raised a seed round.

The Toronto startup raised $3 million from SBNY, Golden Venture Partners, and Accomplice (formerly Atlas Ventures).

SoapBox provides a software platform that connects business leaders with the insights of frontline employees. This exchange of ideas increases employee engagement, improves business performance, and strengthens company culture, according to the Canadian company.

“Thanks to our amazing clients and world class team we’re starting an exciting new chapter in our story,” said cofounder and Chief Executive Officer, Brennan McEachran. “This funding adds fuel to what’s already working: we’ve doubled our team size in the last six months and landed major new customers in the U.S. It also opens up further growth possibilities.”

SoapBox previously secured funding from the MaRS Investment Accelerator Fund, Ryerson Futures, Ontario Centres for Excellence and Mike McDerment, CEO and Co-Founder of FreshBooks.

“Today’s employees, especially millennials, want to work at a company that listens to its employees,” said Brennan. “By providing a way for employees to collaborate vertically with leaders who can actually make change, we are helping companies adapt to the demands of a changing workforce.”

SoapBox was founded in 2010.