One year after hiring away Canadian entrepreneur Ted Hastings, Austin’s Perk is at it again. TSX-traded Perk announced today that it has acquired Canadian-born Playerize (d.b.a. SuperRewards).
Perk is a leading cloud-based mobile rewards platform provider and SuperRewards is an innovator in alternative payments and virtual rewards with a worldwide direct payments and advertising platform for developers.
Founded in 2007 by Jason Bailey and Eugene Kaidalov, SuperRewards initially got its start monetizing games on Facebook and has since evolved to include other desktop and mobile products such as Offer Wall.
Playerize was co-founded by Lyal Avery and Jeff Magnusson in 2011 and was the shining star of FounderFuel’s inuagural accelerator cohort in Montreal.
As part of today’s announcement, Perk CEO Hastings exclaimed: “We are pleased that industry veterans Jeff and Lyal will be joining our team, as we are confident that their knowledge and expertise will add value and fuel growth over the long-term.”
Jeff Magnusson, Co-CEO of SuperRewards, said: “Since 2011, Lyal and I have worked together focusing on driving growth and revenue for social and mobile game studios and with SuperRewards, we have been able to establish it as a leader in game growth and monetization. By partnering with Perk, we are able to further that mission and have a competitive advantage over any individually focused rewards platform or alternative payment provider.”
Under the terms of the transaction Perk issued 455,000 Perk common shares and paid USD $350,000 with an additional 320,000 Perk common shares is subject to performance based targets being met in the first 12 months.