Following Acquisition of Bitstrips, Snapchat Integrates Bitmoji into Platform

Snapchat will now let users send Bitmoji to each other in both snaps and chat. The company acquired Bitstrips, the startup behind Bitmoji, earlier this year for a rumored $100 million.

Bitmoji enables users to create their personal emoji, which they can use to express emotions to other users. Users can set up a Bitmoji avatar within Snapchat now.