Twitter Leverages Periscope to Help Creators Monetize Live Content on Platform
Twitter has decided to open up Periscope to more advertising. The move is part of Twitter’s quest to increase revenue despite slowing user growth.
Through Twitter’s Amplify program, brands can now sponsor Periscope content with branded highlights and pre-roll ads.
“Today, we are introducing a new way for brands to join and add to the Twitter conversation using live video broadcasts and highlights from Periscope,” says Twitter. “The Amplify program works in partnership with content creators and brand partners to create unique, immersive experiences on Twitter and Periscope.”
Twitter is launching the program with a campaign from tennis pro Andy Roddick and vodka brand Grey Goose.
For this year’s US Open, Andy Roddick has teamed up with Chase and Grey Goose to create a series of broadcasts that will add compelling, relevant live video to the existing #USOpen conversation on Twitter. Throughout the tournament, he will invite viewers to watch the broadcasts with him, giving his expert perspective on the matchups and gameplay and driving tune-in to the broadcast. Andy will also share his experience attending the US Open. During each broadcast, he will answer questions and engage with the audience, allowing viewers to take part in how he experiences the tournament. All of this will be live on Periscope and Twitter.
