Ecommerce Firm BloomReach Buys Content Management Company Hippo

BloomReach, an ecommerce personalization vendor, has acquired Hippo, a web content management company.

The Silicon Valley ecommerce company’s acquisition of the Amsterdam-based firm is a strong addition to its existing services: by integrating Hippo’s content management platform into BloomReach’s personalization system, retailers will save time and money.

With the integration of Hippo’s open and agile experience technology into BloomReach’s machine-learning engine, BloomReach will have the only digital experience platform that natively leverages data and algorithmic intelligence to create, build, personalize, market and measure every digital experience – across verticals and geographies.

“Hippo has engineered the world’s most sophisticated digital experience platform with a keen understanding and vision for the future of web content management,” said Raj De Datta, CEO and cofounder of BloomReach. “Why should providing a truly personalized experience today require an enterprise to spend months or years in CMS implementation and millions of dollars integrating analytics, personalization, testing, targeting and data management solutions on top of that CMS? That’s an antiquated model.”

BloomReach, which launched in 2009, did not disclose the acquisition price. Hippo, founded in 1999, has approximately 100 employees. The new total is 300.

“Merging with BloomReach adds the most sophisticated intelligence available to Hippo’s content performance and delivery platform,” said Jeroen Verberg, cofounder and CEO of Hippo. “Whether it’s more product purchases, deeper content engagement or finding solutions to visitors’ problems, together our platform will produce results for any business by acting autonomously, getting smarter every day, and giving users actionable insights to refine the experience.”

Both companies charge monthly fees for services that scale with companies’ size, so it will be easy for BloomReach to add Hippo’s products to its suite. The services will be available separately or as a package.

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