Dozr, an online heavy equipment marketplace, has begun operating in Florida, providing area construction and agriculture equipment owners a way to make money from their idle machinery.
Similar to how Airbnb enables people to rent out their homes, Ontario-based Dozr makes it possible for equipment owners to list their machinery. In the construction industry, the cost of owning and operating equipment is a big factor in profitability. As the owner of a commercial landscaping company, Dozr cofounder Kevin Forestell hated watching his equipment sit idle between jobs, and he knew other contractors were in the same situation.
With Dozr, owners can post their equipment for rent, and Dozr helps match them people in need of machinery, with insurance coverage built in to the platform. Rates on the contractor-to-contractor platform tend to be about 40 percent less than retail rental rates and the variety of equipment is greater. D
“With so much economic growth, construction and agriculture happening in Florida, there is a big demand for equipment,” Forestell said. “Dozr is here to help connect people with extra equipment with people who need it so that projects can stay on track and owners can earn revenue from their equipment.”
Dozr raised a $2.5 million seed round last year.