Montreal’s Automat has forged a strategic relationship with National Bank of Canada to leverage conversational marketing and artificial intelligence to support personalized one-on-one conversations with the bank’s existing and potential customers.
These customer conversations over Facebook Messenger will help clients determine when it would be beneficial to have a face-to-face meeting with staff members for financial advice.
National Bank believes conversational marketing sits at the intersection of two concurrent macro trends: the rise of messaging and artificial intelligence. The majority of mobile usage is now occurring inside of popular messaging applications like Facebook Messenger while advances in AI are opening the door for companies to have conversations with their customers at scale.
“We are fortunate to have such a vibrant AI community here in Montreal and Automat is doing pioneering work in this field,” said Lionel Pimpin, SVP, Digital Channels at National Bank of Canada. “We believe that Conversational Marketing and AI will have a positive impact on our customers’ experience over time.”
“[National Bank’s] commitment to digital transformation on behalf of their customers is truly admirable,” added Andy Mauro, CEO of Automat. “By starting to have AI-driven conversations with their customers, National Bank is not only providing new and engaging experiences for their customers but is also positioning themselves for long-term competitive advantage.”
As part of the partnership, National Bank says it is supporting the development of Canadian French conversational language understanding capabilities within the Automat platform.