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Samsung Rolls Out Bixby Worldwide, Promises Additional Languages and Features

Samsung today announced that Bixby’s voice capabilities have expanded worldwide, now reaching more than 200 countries, including Canada, the UK, and Australia.

“Now millions of customers worldwide have access to a new and intelligent way of interacting with their phone,” said Injong Rhee, executive vice president of Software and Services and head of R&D at Samsung Mobile.

The electronics company delayed rolling out its digital assistant beyond the US and Korea after encountering early issues with the service’s ability to understand English.

However, Samsung claims Bixby is different than other digital assistants, such as Apple’s Siri and Microsoft’s Cortana, because it is “an intelligent interface rather than a standalone app.”

When an application becomes Bixby-enabled, Bixby will support almost every task that the application is capable of performing using voice, touch or text. Bixby’s deep integration is also built into the smartphone settings so that you can change phone options—such as setting the screen timeout or showing all notifications—without interrupting what you are currently doing.

“The expansion of Bixby’s voice capabilities is an initial step in the continued rollout of Bixby functionality,” noted Rhee. “In the future, Bixby will have the learning power to offer more intelligent and personalized interactions and seamless connections across more devices.”

Samsung says it plans to continue expanding Bixby’s voice capabilities to additional languages, devices, and third-party applications.

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