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Square Brings Feedback Feature to Canada, Opening Buyer-Seller Dialogue

Square Feedback launched in Canada this morning.

The payment company’s feature turns digital receipts into a communication channel between buyers and sellers. All Square sellers can receive feedback from their customers through their digital receipt.

A seller’s ability to know what customers think in real time can help keep customers happy—and returning to buy more—according to Square. Customer issues can be surfaced and resolved quickly and privately, protecting a business’s reputation online.

“We know that Canadian buyers more often than not open and review their Square digital receipts,” said Cathy Vigrass, Square’s Head of Canada. “By turning that existing buyer engagement into an actionable communications tool, we can help our sellers take customer service to the next level, which is critical to their success.”

From the receipt, a customer can answer the question, “How was your experience?” by selecting satisfied or dissatisfied, then add details and decide whether to start a conversation with the business. Square sellers receive an alert when a customer leaves a comment and can respond via the Square Dashboard.

Square says it powers millions of digital receipts by email and text message each year in Canada.

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