Canadians can now add Amazon Cash to their Amazon.ca balance at any Canada Post retail location in the country.
The cash option is being powered by Payment Source’s Loadhub, a pay-in-person solution, and extends Amazon’s reach in Canada. The partnership is giving un-banked Canadians the opportunity to shop digitally by loading money into their online account.
The new option is rolling out to 6,000 brick-and-mortar Post locations, serving 98 per cent of the country.
“Offering Canadians a convenient way to pay for online purchases with cash or debit is a key step towards financial inclusion,” said Trevor Cook, CEO of Payment Source, in a statement.
“The benefits of e-commerce should not be restricted to Canadians with access to a credit card. Amazon Cash brings that online shopping experience to everyone,” he added.
Amazon Cash is geared toward Canadians outside the credit system, making up 10 per cent of the population in 2016, according to a recent TransUnion report. That group may include recent immigrants or students who don’t have a credit card yet, but are interested in shopping online.
Amazon Cash first launched in the U.S. in April and rolled out to the U.K. as the Top Up in-store program this August.
Using their unique Amazon Cash barcode, customers can add between $15 and $500 in a single transaction with no service fee. Using Loadhub, the funds are available within seconds and never expire.