The event planning industry has just become a bit more consolidated.
Picatic has announced they have been acquired by Eventbrite. Born in Saskatoon but based in Vancouver, Picatic is an event organization and registration company that can create pages to sell tickets, allowing for more revenue leading up to the actual event. Eventbrite, based in San Francisco, has a similar business plan, so it is natural for the larger Eventbrite to acquire Picatic.
In a blog post, Picatic CEO Jayesh Parmar outlined how the two companies had a very similar culture, mission and vision: bringing people together through live events. Parmar went on to outline how the acquisition will help to accelerate Picatic’s value for their customers and deliver an overall more cohesive product. There will be no immediate changes to the Picatic platform and they will stay in Vancouver.
“Events are deeply rooted in our company’s DNA and we share the same passion for live experiences as the team at Eventbrite,” said Parmar. “Joining forces brings tremendous value to our loyal customers, who will now benefit from Eventbrite’s powerful platform, robust feature set, and access to an extensive roster of API and distribution partners. We’re excited to share our talented development community and have a broader impact in the Canadian market and beyond.”
Eventbrite currently has employees in Montreal, Toronto and Calgary, and the company’s CEO and co-founder Julia Hartz commented on how this new acquisition will help strengthen the company’s ties to Vancouver and the rest of Canada as an emerging tech hub.
“Picatic shares our mission of bringing the world together through live experiences and we are particularly inspired by their commitment to empowering purpose-driven creators to drive positive change in their communities,” said Hartz. “Their passionate team includes some of Vancouver’s most skilled developers, and we’re thrilled to bring even more technical talent to our global workforce through this union.”
Last year, Picatic helped nonprofits and charitable organizations in Canada raise over $5 million. This led them to open up their Movement platform to a global audience, and now they have clients in more than 30 countries around the world.