The atVenu Live Event Merchandise platform facilitates the sales of physical products to real people attending live events. atVenu launched its merchandise management features in January 2013 to a closed invite list. Word of mouth spread and it’s now used by many hundreds of artist and their teams for both supply and managed tours. In it’s first year atVenu settled over 11,000 shows and managed more than $50 million in merchandise sales. Artists that range from headliners in sell out arenas to developing artists on club tours all use the application. atVenu is now the standard for many professional merch organizations as the critical tool to provide immediate and accurate data from the road to management.