BackSpin is a cloud based content sharing and performance measurement platform. It facilitates the distribution of access controlled content so teams and partners can view and collaborate. More importantly, BackSpin measures user engagement for everyone who consumes the content. All behavioural data, including replays, skips, seeks and pauses provide valuable data to the content creator. The goal is to use this data to inform the content owner, whether that be a TV or film studio, an educator, corporate training environment, or wedding videographer. With engagement metrics, content owners can refine their product, better understand user needs, and inform sales teams.