Since its release in late 2007, CoveritLive has been used by thousands of writers to engage millions of readers around the world. It has been well received by traditional bloggers as well as those in mainstream media. Our users are finding millions of usage occasions from niche events like chess tournaments in Germany or local elections in London, to marquee events like the NFL draft and American Idol. Before CoveritLive, writers were struggling to create so called ‘live blogs’ for sports, political events, television shows, conferences and earnings calls but their existing software was holding them back. Chatrooms, forums and discussion boards often denigrated into a place for spammers and a small handful of people who felt the need to dominate the group. We love hearing our users say, “THIS is what I was looking for”. Over 30% of our users come from outside of North America. The software continues to evolve and improve as we learn more about this new form of journalism from our users and their readers.