Using fundamental research principles, Crowd Science can help you create a model of your audience that reveals more than the records of IP addresses and page views. Our audience measurement service is able to build deep, topic-area-specific statistical models of the demographics and attitudes of the visitors to your website. We are careful that our research methodologies are as polite and non-intrusive as possible - we recognize the advantage of an engaged audience and the very obvious disadvantage of having one that won't come back. Activating your website is a breeze. The data will be yours to keep and to use for any purpose, evil or otherwise. Whether you are a publisher, a blogger, an advertiser or a researcher, Crowd Science can help you understand your crowd.