ING DIRECT is not like any other bank. In fact, as you've probably noticed we don't even use the word bank in our name. That's because from day one, we knew we could be something different — something better. ING DIRECT is a safe, simple way to save and borrow that gives you real choice. We have no branches. Instead, we take the money we save and use it to pay you higher interest on your savings and investments. And we save you interest on the money you borrow. You can bank with us over the phone, on the Internet, and on mobile devices. Even though we have no branches, we do have amazing people. We believe in service not service charges.